Wednesday, February 24, 2010

ARE “BEAT COOKS” (MUSIC PRODUCERS) EXTORTED OR SHORT-CHANGED?

It is not completely accurate to refer to beat makers as music producers. Sometimes, their functions overlap and sometimes not. Beat making thus strictly speaking, is quite different from music production but for the purpose of this article, the two will be taken as one. This is because this article will be dealing with the aspect of music production that involves beat making and its possible legal implications. The questions are loud: what kinds of arrangements or transactions are common in the music industry that can put most music producers at a disadvantage? What is the nature of transactions that can enable the producers to take more advantage?

It must be that the audience or consumers of a piece of music in contemporary times eat beats, and the makers of the beats, cooks. That would explain why the process of beat making is often now referred to as “cooking”. I don’t have a problem with it, as a matter of fact, I kind of like it –why can’t studios be referred to as kitchens? In reality, a comparison of the processes involved in putting a meal together and that of putting a piece of music together would reveal an undeniable similarity - it’s all about ingredients and timing.

It took me a while to understand what is now meant by ‘beat’ in a piece of music. I had no problem in appreciating the word from the perspective of theory of music; after all, there must be a number of beats in a bar, that is, if the music is divided into bars. I certainly can count beats, it is rather easy and it hardly requires any creativity to ‘create’ these. However, what ‘beats’ mean in the ‘real’ world is very different. I wonder who started it. I thought maybe it meant the beating of the drum parts, in other words, the drum pattern. I was wrong. In this real world, if what you are hearing is not the vocal parts then it’s the ‘beat’. Simple! This is however not to be considered as absolute as where it concerns Timberland, some of the vocal parts still forms part of the beat! Nevertheless, one can safely substitute the word ‘accompaniment’ for beat, they mean the same thing in the real world and the moment I figured that out, my problems were solved. The academic understanding of the word “beat” is therefore different from the popular or industry understanding of it. The music academia exists inside but outside this world; I guess they are an example of what it means to be in this world but not of this world.

For the purpose of this article, however, we are concerned with beats as it is popularly understood and used in the music industry, the possible processes through which a beat may be made and the possible legal implications for the artiste and the beat maker/ music producer depending on the process or method employed.

Does the beat come before the song, or is it the other way round? Which should come before the other? Simple. Of course, the accompaniment should come only after what it is supposed to accompany! That makes sense but that’s wrong, wrong, and nothing but wrong! Easy assumption, wrong conclusion! I know it only makes sense that it should be that way but there are many things about the music of today, and the way it is made, that “doesn’t make sense". If fact, the more lyrical and musical sense one can manage to kick out of the music the more money one is likely to kick into one’s bank account. So eventually, the less sense the more sense. It is fast becoming the norm, especially in hip pop and R n’ b genres for the beat to have been fully cooked before the artistes write even a word or a melodic phrase, making the music – and song, dependent on the intellectual effort of the cook. I don’t have a problem with this either; it only shows that the earth is definitely spinning, not stationary. Change is the word, but whichever of the processes or methods employed will have it own necessary legal implications. These legal implications will be considered.

Is there a difference between the beat that comes before the song and the one that comes after the song in terms of legal status? Probably not much and probably with little significance in countries that are not our beloved Nigeria. The legal principles are however generally the same but the difference is one of such that the Nigerian beat cooks/music producers can take advantage of to improve their lot in the industry. It is not the norm for Nigerian music producers to receive any royalties from works produced by them; not that the artistes are much better-off themselves in respect of same. It is ridiculous, we all know, but there is simply no reliable and efficient method of collecting musical royalties in Nigeria! Then, the good old pirates (this is definitely one place where we should all sigh), often referred to as the Alaba boys- they go further by making it easier for legitimate music entrepreneurs to lie about record sales, they also make them sell at ridiculously low prices; the radio stations/DJs and presenters also, are rather more accustomed to ‘receiving royalties’ from artistes to play their music instead of … bla … bla… bla (I simply cant bother). This is Nigeria and all these factors conspire to keep the Nigerian music artiste and music producer in poverty. This is Nigeria but Nigeria won’t always be this; Nigeria hasn’t always been this – not that it has been that much better. Among others, steps are being taken to ensure that the telecom companies for one, pay royalties to artistes for use of their works, in many cases of which the works used could very well be the beats only or the beat signatures, this being the popular melodic theme or rhythm of the beat.

Generally, at law, the owner of a copyrighted work is the maker and for all purposes, there is nothing under the law to prevent a beat cook from asserting his rights over his beats as copyrighted works, provided all legal requirements are met, and thus open up new ways of benefiting from his beats. The example of the telecom companies above is just one way! But then, can beats which come after the song, and thus properly, accompaniments, claim such rights? It definitely won’t be as easy but arguments from the perspective of the impact on public, of composed themes as indivisible parts of the beats may be adequate, depending on the facts of each case as there is a difference between the development of accompaniment for a song and the composition of themes that embellish a song. It is worthy of note that however, both are activities in music production. This is an example of where the difference lies between beats that come before the song and the one that comes after.

Artistes in Nigeria have been reaping millions from and as a result of well cooked beats from shows, among others; but the producers who create this beats benefit much less, in fact, incomparably less from the same very beats! Are the artistes cheating the producers? Maybe it’s the system but the producers can as well take advantage of the law to protect their interests.

The questions are loud: what kinds of arrangements or transactions are common in the industry to put most producers at such disadvantage? What is the nature of transactions that can enable the producers to take the advantage? The best transaction type depends on the circumstances of each case, the peculiar wants and preferences of the producer and the eventual resting nest of negotiation flights. Each transaction type also has its shades, which can be best suited to each case.

It can be thus concluded that if beat cooks are being extorted it is not the law that is to blame; and the extortion can stop. In fact, that is what the law wants! (If I may speak for the Law)

Justin Ige is a Legal Practitioner. (mailjustinige@gmail.com, 08067341743)
This article contains general information only and is not intended to replace legal counsel.

Nigeria, Nigerians

This is about Nigerians and their siddon look attitude towards Nigeria and why such attitude should have no place in our creative industries. Of course, the attitude should have no place in all areas of our lives too.

I got a feedback to one of the previous articles that I had published on this page. It said: look here, there is nothing people like you and your articles can do to change things in this country; the entertainment industry has absolutely no structure and the situation is hopeless, helpless.

The author of the feedback meant no harm. As a stakeholder in the entertainment industry, he wished things were better but over time and probably as a result of a few disappointments or frustrations, he had come to a state of resignation. I don’t blame him, his premise is right by saying that the entertainment industry has no structure but his conclusion that the situation is hopeless is faulty; I understand him but I have to disagree with him, not because I believe that I and my articles can single-handedly cause a magical change of some sort but simply because I am convinced that it is unacceptable that the situation be hopeless or helpless. We cannot take to resignation and thus become inactive. Inaction will not turn the seemingly hopeless situation around; rather it will strengthen and feed the hopelessness. There is no still position; it is either forward or backward. Creativity needs to be rewarded. The development of society depends on creativity and where the society fails to reward the energy and the minds that develop its consciousness, you find that creativity will be suffocated and thus the development of society stunted. The battle that I might appear to have joined is one borne out of the necessity of keeping the fire of Nigerian creativity alive and burning. It simply cannot be allowed to die.

It would be extreme falsehood to say that Nigeria has a well structured entertainment industry but steps are being taken to put a structure in place. An example of such steps is the recent registration by the Nigerian Copyright Commission of Collecting Societies. It is tough to imagine that there is no proper royalty collecting system in a nation, which has the largest music industry in Africa and the third largest movie industry in the world? It however need not be imagined, it is a fact.

The huge effect of this lack of structure cannot be overstated. Local artistes hardly receive any royalties for the use of their works and neither do they earn meaningfully from record sales as the market and major distribution networks are largely controlled by pirates. Foreign investors are not interested in investing in such an environment and foreign artistes and stakeholders lose heavily as the use and consumption of their work fails to result in earnings for them. In the United States as well as many other countries, the government generates a lot of income from the industry through taxes. This is not so in Nigeria. There are no structures to determine or observe industry earnings thus making it impossible to tax effectively. Nigerian artistes are exploited because they are ignorant of their rights. It is therefore important that the entertainment industry in Nigeria develops proper structures and that as many trained hands and minds as possible be available to contribute to the development.

The questions that the feedback raised are still unanswered. What can people like me do? What is the point? Society cannot be structured and ordered without the instrumentality of the law. Any efforts to structure or organize the entertainment industry will be absolutely incomplete without the law. The Nigerian entertainment law needs to be equally developed to meet the challenges of the growing industry. While such development is going on, the current body of laws forming the Nigerian entertainment law also needs to be utilized and relied on in the structuring of the industry. Industry practitioners need to be aware of their rights and the position of the law on their activities and transactions; hence lawyers and articles such as these. Need I say more?

I therefore call on all industry stakeholders to put aside their siddon look attitude and contribute what they can to the development of the industry. It need not be something huge or overly dramatic like trying to shut down the Alaba boys all by oneself; collective small efforts will create a huge impact. Isn’t there a saying that small drops of water make a mighty ocean?

Justin Ige is a Legal Practitioner. (mailjustinige@gmail.com, 08067341743)
This article contains general information only and is not intended to replace legal counsel.